Exclusive: Amanda Todd's father speaks out

Prompted by the tragic suicide of Amanda Todd, children's entertainer Raffi has launched a child protection initiative called the Red Hood Project. Raffi says social media companies must make its platforms safe for users.

Amanda Todd's father Norm Todd addresses his daughter's ordeal at the hands of bullying in cyberspace and the school yard. Norm Todd says schools should use the video his teenage daughter Amanda made before taking her life as an anti-bullying teaching tool.

“This is a gift to them of a very powerful tool that they can use to encourage bullies to stop bullying,” he said of the heartbreaking video, which shows Amanda displaying one sheet of paper after another with printed words describing the relentless bullying she endured over several years.

“Amanda put the message out there to help people. You can’t help people if you don’t use it,” Todd said of the video, which has been viewed almost 17 million times on YouTube. “They are focusing on maybe it might encourage somebody to be a copycat, but at no point do they address how many people it could help. Schools now have a window to do something to help and they’re not going to do it. It’s the same old thing.”

Port Coquitlam is set to host its first Snowflake Walk to end bullying on Sunday. Snowflake was the nickname Carol Todd gave to her 15-year-old daughter, Amanda, who committed suicide Oct. 10 after she had been bullied. Todd says she will walk with residents from Port Coquitlam and the Lower Mainland. "It’s a great awareness thing. And that's what we want to do, is we want to start the campaign.
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