Taking a stroll through your average city shopping precinct will see you bombarded with a plethora of advertising messages. Making their particular message cut through the visual noise can be a tough prospect for advertisers and plain old billboards and static signs just don’t seem to cut the mustard anymore. Those looking to grab people’s attention might want to take a look at 3M’s Vikuiti Rear Projection Film, which can be laminated onto transparent glass or plastic to act as an eye-catching rear projection screen.
