Intel Wants its Share in Smartphone Chip Market

Intel has been rather successful at carving out a larger percentage of the netbook market with their low power Atom processor. Moving forward, Intel’s executives believe there’s a good potential to increase Atom’s traction in adjacent markets by targeting its low-cost, energy-efficient chips at various multifunctional consumer gadgets including smartphones and other portable devices that access the Internet. Code-named Moorestown, a new version of the chip will offer a 50x power reduction at idle and reportedly will deliver enough horsepower to handle 720p video recording and 1080p quality playback. It is with this upcoming chip, that Intel will begin targeting the smartphone market In 2011. Intel also plans to introduce an even smaller, less power hungry version of the chip known as Medfield, which will be built on a 32nm process with a full solution comprising a PCB area of about half the size of a credit card."